Digital Transformation Specialist

7 days ago

Melbourne, Victoria, Australia beBeeDigitalMarketing Full time $110,000 - $140,000

Digital Transformation Specialist

We are seeking an experienced Digital Marketing Manager to lead our digital marketing efforts and drive business growth. The successful candidate will have a proven track record of managing digital media environments, leading SEO/SEM, CRM, Social Media, Programmatic and Content driven campaigns.

Main Responsibilities:

  • Develop and implement digital marketing strategies across digital platforms to increase brand awareness and drive website traffic.
  • Manage digital media budgets and collaborate with agencies to optimize media return and campaign outcomes.
  • Collaborate with internal stakeholders to ensure alignment with business objectives.
  • Stay up-to-date with the latest digital marketing trends and best practices to inform strategy and recommendations.
  • Plan and execute website redevelopment projects to improve user experience and conversion rates.

Required Qualifications:

  • Relevant experience in managing digital media environments and leading digital marketing campaigns.
  • Proven expertise in SEO/SEM, CRM, Social Media, Programmatic and Content driven marketing.
  • Strong understanding of website architecture and development principles.
  • Excellent knowledge of digital analytics tools and programs.
  • Experience in developing and optimizing Google Adwords campaigns.
  • Ability to manage agency relationships and communicate effectively with cross-functional teams.

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