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Head of Marketing Strategy

3 weeks ago

Adelaide, South Australia beBee Careers Full time

Marketing Director Opportunity

We are seeking an experienced Marketing Director to join our team. In this role, you will be responsible for leading the development and implementation of a strategic marketing plan that aligns with organisational goals.

The successful candidate will have a proven track record of leading marketing teams and managing external agencies. You will be responsible for ensuring all marketing activity is consistent with brand strategy and messaging.

You will work closely with the Marketing Manager to provide strategic oversight and leadership across all major campaigns. This includes digital, print, publicity, and social platforms.

This position plays a key role in maintaining our profile as one of Australia's leading cultural festivals. You will manage cross-departmental collaboration and drive high-quality marketing outcomes year-round.

  • Key Responsibilities:
    • Develop and implement a strategic marketing plan that aligns with organisational goals.
    • Lead the development and implementation of multi-channel marketing campaigns.
    • Oversee the management of external agencies.
    • Maintain brand integrity across all platforms and stakeholders.
  • Experience: Proven senior-level experience in marketing, preferably within the arts, major events, festivals, or cultural sectors.
  • Leadership: Demonstrated leadership experience, including managing teams, external agencies, and cross-departmental collaboration.
  • Strategic Marketing: Strong strategic marketing capability, with experience developing and overseeing multi-channel campaigns (including digital, social, and traditional media).

Benefits:

  • Flexible Work Environment: We support flexible and accessible working arrangements for all.
  • Employee Assistance Program: Access to employee assistance program for staff.
  • Ongoing Training Opportunities: Regular training and development opportunities for staff.
  • An Adelaide Fringe Membership: Staff members receive a complimentary membership to Adelaide Fringe.