Head of Digital Marketing

4 weeks ago

Adelaide, South Australia University of Adelaide Full time

(HEO9) $132,705 - $141,974 per annum plus an employer contribution of up to 17% superannuation applies

12 months fixed-term maternity leave cover until July 2026

About the Role

The Head of Digital Marketing is a prominent leadership role responsible for delivering highly effective digital platforms. This position oversees a diverse set of responsibilities across data, audiences, onsite performance, design, and Conversion Rate Optimization (CRO), managing a team of specialists to drive these capability areas.

Leading the digital marketing program to support the University's brand and acquisition marketing objectives, this role enables success by leading a team of specialists in analytics, audience management, design, content, experimentation, and personalization to drive performance optimization. The role involves setting strategy and directing execution to create high-performing digital experiences, driven by data and insights, which the team turns into actionable results.

Key Responsibilities
  1. Lead and manage a high-performing, diverse digital marketing team.
  2. Develop and implement strategies for digital platforms that enhance user experience and performance.
  3. Utilize data and insights to inform decision-making and optimize digital experiences.
  4. Manage digital transformation projects and guide organizational change.
  5. Work with enterprise Digital Experience Platforms like Adobe Experience Cloud, Optimizely, Aquia, Salesforce, etc.
  6. Create cohesive user journeys across acquisition and retention stages.
  7. Collaborate cross-functionally within the University to align digital strategies with broader objectives.
  8. Advocate for and implement best practices in digital marketing and optimization.
Qualifications and Experience
  • Experience managing high-performing, diverse teams.
  • Strong knowledge of data-driven decision making in digital marketing.
  • Proven experience in managing digital transformation and change management projects.
  • Experience with Adobe Experience Cloud or similar platforms.
  • Expertise in creating seamless digital customer experiences and user journeys.
Additional Information

We are on an exciting path to integrate Adelaide University, combining strengths and fostering innovation. We offer a rewarding work environment with opportunities for professional growth, flexible work arrangements, and comprehensive staff benefits. Learn more at adelaide.edu.au/jobs.

The Division of External Engagement focuses on marketing, international opportunities, and industry connections. Learn more at adelaide.edu.au/external-engagement.

To apply, click 'Apply Now' and submit a cover letter, resume, and responses to the selection criteria. Applications close on 28 May 2025 at 11:55 pm.

For further information, contact:

Anita Head
Director, Marketing
P: +61 08 831 30883
E: anita.head@adelaide.edu.au

We are an Equal Employment Opportunity employer. Women and Aboriginal and Torres Strait Islander people are strongly encouraged to apply.

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