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Digital Marketing Specialist

2 weeks ago

Shire of Yarra Ranges, Australia Patrolapart Full time

We are seeking a talented Digital Marketing Specialist to join our e-commerce and marketing team at Patrolapart. The ideal candidate will have a passion for creating engaging content that connects with customers.

In this role, you will work closely with Sales, inventory and e-commerce teams, product experts, and stakeholders to create on-brand, high-performing content. From researching and writing compelling marketing writeups to evolving the Patrolapart brand, you will play a key role in delivering content that informs, inspires, and converts.

Your main responsibilities

  • Promote our brand identity through all avenues including ads, packaging, signage, merchandise and more
  • Monitor, analyse and optimise the performance of digital channels
  • Create targeted media for use in paper and online marketing avenues
  • Enhance and maintain the look of company websites, including Ebay stores
  • Craft engaging content across social media platforms and YouTube that aligns with and promotes our brand and drives purchases

About the Role

  • Partner with internal teams to plan and deliver premium content that supports marketing objectives.
  • Review and edit content to ensure accuracy, compliance, and alignment with brand standards.
  • Ensure all content is published accurately and on time.

Requirements

  • A strong background in videography and marketing skills
  • A razor-sharp eye for detail and impeccable editing skills
  • Strong mechanical aptitude
  • Familiarity with content management systems
  • A basic understanding of SEO or a keen interest in learning best practices
  • Proficiency with Microsoft Word and Excel
  • Exceptional time-management skills and the ability to meet tight deadlines
  • A collaborative approach and adaptability to constructive feedback
  • Commitment to accuracy and compliance with company policies
  • A passion for the automotive industry