
Senior Fashion Content Specialist
6 days ago
Promote current fashion product discounts and write a clear summary of the highlights. Ensure accurate, up-to-date content providing an excellent user experience.
Collaborate with the Marketing and Business Development teams to devise and publish integrated promotional campaigns for various deals.
Develop creative ways to organize ad-hoc and complex content, keeping the website fresh and appealing to new audiences.
Support the editorial team and cover brand events and conferences.
Handle media requests from businesses and build relationships with media outlets in the industry.
Monitor emerging news and opportunities on newspapers, social media platforms, and blogs for various consumer brands.
Research, create, and distribute press releases to target media, while maintaining media coverage from multiple channels and reporting on key performances and effectiveness.
Undertake additional duties as required.
Required Skills and Qualifications:
- Native Chinese writing and speaking ability
- Good English speaking and writing skills
- Degree-level education or equivalent experience
- Strong organizational skills
- Online communications experience
- Use of content management systems and basic web editing languages
- Understanding of search engine optimization and content marketing
Additional Skills:
- Awareness of web-related legislation
- Creativity
- Excellent interpersonal skills
- Self-motivation
- Ability to work under pressure
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