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Digital Engagement Lead

4 weeks ago

Sydney, New South Wales, Australia GFG-Alliance Full time

Job Title: Digital Engagement Lead

Job Summary:

We are seeking a highly skilled Digital Engagement Lead to join our team at GFG-Alliance. As a key member of our digital team, you will be responsible for managing our digital platforms and assets, ensuring seamless customer journey tracking and robust analytics reporting across digital channels.

Key Responsibilities:

  • Oversee operational management of the InfraBuild website and provide leadership and publishing support to service and product brands where required.
  • Maintain SEO best practice across InfraBuild key websites and optimum user experience (UX), inclusive of periodic customer research.
  • Collaborate with stakeholders across the InfraBuild group to ensure web content is accurate, maintained and relevant.
  • Oversee delivery of web development and integration where required to support business priorities.
  • Oversee operational management and publishing across InfraBuild's social media channels, inclusive of community management.
  • Contribute to and execute InfraBuild's content calendar, including the development of shortform and rich media content to support InfraBuild's social media presence.
  • Maintain social media listening for early issues identification.
  • Develop and execute search engine marketing and social media marketing campaigns to support business priorities.
  • Develop, maintain and evolve as required analytic reporting across InfraBuild group digital properties (including websites and social media channels).
  • Maintain and deliver campaign reports to assess efficacy of digital marketing campaigns and inform continuous improvement.
  • Actively contribute to content development, including hands-on content development (inclusive of rich media, short and long form written content for web) in line with InfraBuild's content strategy to ensure a pipeline of purposeful content.
  • Ensure alignment and compliance with brand guidelines.
  • Maintain knowledge and understanding of contemporary, best practice digital marketing communication practices and technologies.

About Us:

At GFG-Alliance, we are building futures through sustainable steel. We are Australia's leading vertically integrated Electric Arc Furnace steel recycling, manufacturing and distribution business. We provide solutions for commercial and residential construction, large scale and nation-building infrastructure, our primary producers, mining and rural sectors. With our rich history spanning more than years, we have entered an exciting new chapter, each day we help build and enable a stronger and more sustainable Australia, for a changing world.

What We Offer:

We are a 3 Circle Back Initiative Employer – we commit to responding to every applicant.