Senior Spirits Brand Manager

6 days ago


Sydney, New South Wales, Australia Connect APAC Full time

We are seeking a seasoned Spirits Brand Manager to join our team at Connect APAC. This is a unique opportunity to lead a category-leading brand with a bold, challenger mindset.

The successful candidate will have experience in managing large campaigns, working in both On Premise and Off Premise environments, and demonstrating commercial thinking and capabilities.

In this role, you will work closely with the sales team, including field teams, to ensure sell-in. You will also be responsible for managing 1 direct report and working on innovation projects that can be rolled out globally.

Key Responsibilities
  1. Develop and implement a comprehensive brand strategy that drives business results
  2. Manage the brand's marketing mix, including ATL, TTL, and BTL initiatives
  3. Collaborate with cross-functional teams to deliver large-scale campaigns
  4. Oversee the development and execution of product launches and activations
  5. Monitor and analyze market trends to identify opportunities for growth
  6. Maintain strong relationships with key stakeholders, including distributors, retailers, and customers


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