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Data Strategist
2 weeks ago
Job Opportunity
">This is a pivotal role responsible for shaping and implementing clients' digital measurement strategies. As a Lead Analytics Consultant, you will draw on your deep expertise in Google Analytics 4, Google Tag Manager, and privacy-first solutions to identify complex analytics challenges and translate them into actionable, robust technical implementations.
About the Role
">- Designing and Implementing Digital Solutions">
You will lead the planning, design, and hands-on implementation of comprehensive data analytics across diverse digital channels and platforms, primarily using the Google Analytics 360/GA4 suite.
">Driving Advanced GA4 and GTM Implementations">You will execute complex GA4 and Google Tag Manager configurations, including advanced data layer strategies, custom event tracking, and server-side tagging (e.g., Conversion API pipelines).
">Architecting Data Collection Ecosystems">You will develop and maintain client-side and server-side sources of truth for analytics data, integrating with various technologies such as TMS, CDP (e.g., Tealium, mParticle), and CMS.
">">About Us
">We operate within WPP AUNZ, a leading global media investment management company serving as the parent to WPP media agencies. Our primary purpose is to maximize performance of WPP's media agencies by operating as leaders and collaborators in trading, content creation, sports, digital, finance, proprietary tool development, and other business-critical capabilities.