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Business Development Director
3 weeks ago
Worklocker's trusted destination for high-quality workwear, safety gear and corporate uniforms supports workers across Australia.
From construction sites to hospitals, kitchens to warehouses, our commitment is simple: to keep people comfortable, safe and confident at work.
Our business requires a commercially-minded leader to drive integrated marketing strategies that increase visibility, drive in-store and online traffic and build lasting customer loyalty.
This role involves crafting and executing comprehensive marketing plans that stay true to the company's DNA.
Key Responsibilities- Evaluate and evolve the national marketing strategy in alignment with the company's mission and growth goals.
- Plan seasonal catalogues, promotions and product launches end-to-end.
- Analyse performance and customer insights to drive traffic, conversion and long-term value.
- Develop consistent brand storytelling across stores, digital platforms, catalogues and signage.
- Collaborate with merchandising and operations to drive integrated retail promotions.
- Deliver supplier-funded marketing activations that add value to customers and stores.
- Develop and expand loyalty programs that reward, retain and recognise customers.
- Use data to personalise experiences and strengthen engagement.
- Oversee communications, rewards and campaign performance.
- Manage digital channels including email, paid media, SEO/SEM and eComm.
- Oversee social media strategy, calendar, content and community management.
- Track, measure and optimise campaign performance for maximum ROI.
- 5+ years of experience in retail marketing with a proven track record of leading successful campaigns.
- Expertise in customer lifecycle marketing, loyalty programs and digital engagement.
- Strong commercial acumen and understanding of retail dynamics.
- Excellent communication, project management and stakeholder collaboration skills.
- Proficiency in marketing platforms like Meta Ads, Google Analytics, CRM and Loyalty Tools.
- Join a fast-growing national business with a strong team culture.
- Enjoy career growth and development opportunities as we scale.
- Benefit from a collaborative office culture.
- Expect competitive salary and benefits.
As an employer, we're proud of our inclusive and diverse workplace where employees feel valued and empowered to thrive.
