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Content Marketing Lead
2 weeks ago
We are seeking a highly skilled Content Marketing Lead
">This is a mid-level role that involves creating and executing content marketing strategies to drive business growth.
The ideal candidate will have 3–5+ years of experience in B2B marketing, preferably in SaaS or retail tech, and will be comfortable using AI tools to speed up the writing process.
- Expertise in SEO, website optimization, and email marketing
- Able to analyze current performance and suggest improvements
- Familiarity with CRM platforms, digital lead funnels, and HubSpot
- Excellent communication skills and ability to work collaboratively with cross-functional teams
- A creative problem solver who can develop innovative solutions to meet business objectives
Responsibilities:
Short-term goals:
- Develop a content calendar and create engaging blog posts, newsletters, and whitepapers
- Analyze current performance and suggest early improvements
- Support sales and field marketing programs
Mid-term goals:
- Owning the company website and content creation
- Launching new case studies and persona-driven content
- Improving MQL conversion and funnel performance
- Helping plan and run customer marketing and events
- Recommending new tools, automations, or creative approaches
This is an individual contributor role reporting to the CEO, ideal for someone who's equal parts creative and analytical. You'll work closely with our Sales, Product, and Customer teams to bring ideas to life and deliver results.
About Us:
We're a leading Customer Data and Experience Platform used by amazing retailers around the world. We believe in building a culture that's human, accountable, proactive and impactful.
Seniority level:
- Mid-Senior level
Employment type:
- Full-time
Job function:
- Marketing
Industries:
- Advertising Services
- Software Development
- IT Services and IT Consulting
