Digital and E-commerce Director
4 weeks ago
Role Overview
We are seeking a highly skilled Digital and E-commerce Manager to join our team at The a2 Milk Company. As a key member of our marketing team, you will be responsible for developing and executing our digital and e-commerce strategies across ANZ Fresh Milk and Infant Milk Formula.
Key Responsibilities
- Define consumer digital journey insights to improve campaigns and drive business growth.
- Develop and deliver strong social media content across all platforms, including organic and paid social channels.
- Identify and manage influencers to create engaging content and build brand awareness.
- Provide guidance to agency partners to ensure content is on-brand and meets performance criteria.
- Lead the management of regional websites and digital trading platforms to drive site traffic growth.
- Measure and analyze performance data to inform future marketing strategies.
Requirements
- Significant experience in delivering campaigns across social media, search, and websites.
- Proven ability to lead the development of social media content and influencer campaigns.
- Strong understanding of premium brand marketing and digital analytics.
- Highly digitally analytical with solid understanding of digital and e-commerce performance metrics.
- Excellent written and verbal communication skills.
What We Offer
- A dynamic and supportive work environment.
- Opportunities for professional growth and development.
- A competitive salary and benefits package.
About Us
The a2 Milk Company is a leading dairy and infant milk formula company that is driven by science and a pioneering spirit. We are committed to creating an A1-free world where dairy nourishes all people and our planet.
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