Digital and E-commerce Director

4 weeks ago


Melbourne, Victoria, Australia a2 Milk Company Full time

Role Overview

We are seeking a highly skilled Digital and E-commerce Manager to join our team at The a2 Milk Company. As a key member of our marketing team, you will be responsible for developing and executing our digital and e-commerce strategies across ANZ Fresh Milk and Infant Milk Formula.

Key Responsibilities

  • Define consumer digital journey insights to improve campaigns and drive business growth.
  • Develop and deliver strong social media content across all platforms, including organic and paid social channels.
  • Identify and manage influencers to create engaging content and build brand awareness.
  • Provide guidance to agency partners to ensure content is on-brand and meets performance criteria.
  • Lead the management of regional websites and digital trading platforms to drive site traffic growth.
  • Measure and analyze performance data to inform future marketing strategies.

Requirements

  • Significant experience in delivering campaigns across social media, search, and websites.
  • Proven ability to lead the development of social media content and influencer campaigns.
  • Strong understanding of premium brand marketing and digital analytics.
  • Highly digitally analytical with solid understanding of digital and e-commerce performance metrics.
  • Excellent written and verbal communication skills.

What We Offer

  • A dynamic and supportive work environment.
  • Opportunities for professional growth and development.
  • A competitive salary and benefits package.

About Us

The a2 Milk Company is a leading dairy and infant milk formula company that is driven by science and a pioneering spirit. We are committed to creating an A1-free world where dairy nourishes all people and our planet.



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