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Digital Marketing Visionary

1 week ago


Melbourne, Victoria, Australia Australia And New Zealand Banking Group Limited Full time

At ANZ, we're shaping a world where people and communities thrive. Driven by a common goal: to improve the financial wellbeing and sustainability of our millions of customers.

About Us

We're a dynamic organisation in constant evolution, embracing change to shape a brighter future for everyone. Our purpose is simple: to improve the financial wellbeing and sustainability of our millions of customers.

The Head of Marketing Strategy, Insights & Growth plays a pivotal role in driving this mission forward. As a senior leadership position, you'll be responsible for shaping and executing the Retail Marketing strategic plan, while also developing a comprehensive Growth strategy for the division.

You'll work closely with cross-functional teams to identify key drivers of business growth, develop data-driven insights, and inform decision-making through analytics. Your expertise will be crucial in defining marketing priorities, collaborating with stakeholders, and monitoring performance metrics.

This is an exciting opportunity to join a forward-thinking organisation that values innovation, diversity, and inclusion. You'll have the chance to build your career, learn from experienced professionals, and contribute to creating a better future for our customers and communities.

About the Role
  • Lead and oversee the marketing strategy, insights, and growth function
  • Define and set marketing priorities and identify key value pools
  • Collaborate cross-functionally by partnering with various teams to pinpoint business opportunities
  • Use data-driven insights and analytics to inform decision-making, including Marketing Mix Modelling capability
  • Monitor and improve marketing and digital customer acquisition performance
  • Develop the growth strategy, creating a pipeline of growth initiatives to take to market
  • Establish and oversee systems for market research and customer insights
  • Act as a thought leader across all consumer products to improve growth and deepen relationships with existing customers with a focus on digital marketing strategies

As a successful candidate, you'll bring:

  • Marketing Leadership with proven experience in leading marketing functions
  • Expertise in strategic planning, prioritising, and aligning marketing strategies across various portfolios
  • Strategic Growth excellence and the ability to identify new customer opportunities, driving change, and optimising revenue funnels, leveraging market intelligence and customer insights to drive growth
  • Business/Commercial Acumen with strong capability to deliver commercial results and improve customer experiences
  • Strong analytical ability and creativity with proven ability to merge analytical skills with creativity and strategic thinking
  • Experience in measuring, analysing, optimising and reporting on marketing execution and activities
  • Demonstrated skills in managing and influencing various stakeholders, including Executive Management

We welcome applications from talented individuals who share our vision and are passionate about delivering exceptional results. If you're looking for a challenging and rewarding role that offers opportunities for growth and development, we encourage you to apply.