Lead Digital Performance Analyst

3 days ago

Sydney, New South Wales, Australia beBeeAnalytics Full time $150,000 - $180,000
Marketing Analytics Manager Job

We are seeking a Marketing Analytics Manager to play a critical role within our internal media team.

  • The successful candidate will ensure the smooth operation of tools, platforms, and processes that enable effective campaign delivery and performance measurement.

Main Responsibilities:

  • Design, implement, and manage ad tracking strategies, including platform-specific tags and pixels.
  • Oversee tagging and analytics tools across the organization - troubleshoot and resolve digital marketing tagging and tracking requirements.
  • Leverage BigQuery to clean and structure marketing performance data for use in dashboards and reporting.
  • Build and maintain dashboards in Looker, Google Data Studio, and other business intelligence tools to service different stakeholders.
  • Collaborate with Analytics and Data Visualisation teams to ensure accurate data capture, transformation, and reporting pipelines.
  • Develop, document, and optimize internal processes to improve efficiency and accuracy in campaign management and reporting.
  • Manage the technical aspects of key marketing platforms (e.g., marketing automation, ad management systems) to support campaign execution and reporting.
  • Evaluate and integrate new technologies and add-ons that enhance performance tracking, reporting, and team productivity.
Key Qualifications:
  • Proven hands-on experience implementing pixel tracking, ad tags, and platform integrations.
  • Strong SQL skills and experience working with BigQuery (or equivalent data warehouse technologies).
  • Experience building dashboards and reporting frameworks in Looker, Google Data Studio, or other business intelligence tools.
  • Strong troubleshooting, analytical, and problem-solving skills.
  • Excellent communication skills, with the ability to partner effectively with stakeholders across technical and non-technical teams.
  • Highly organized, detail-oriented, and capable of managing multiple priorities in a fast-paced environment.
  • Self-motivated with a sense of accountability, combined with a collaborative and positive team-oriented mindset.

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