Senior Field Marketing Expert

1 week ago

Sydney, New South Wales, Australia beBeeMarketing Full time $105,000 - $147,000

Rockwell Automation is a global technology leader focused on helping the world's manufacturers be more productive, sustainable and agile. With over 28,000 employees who make the world better every day, we know we have something special.

We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work.

Job Overview

We are seeking a Senior Field Marketing Specialist based in our Melbourne or Sydney office to accelerate growth in the South Pacific region.

You will play a crucial role in the marketing team to support the development of quality field marketing programs and activities with a solid focus on ROI, aligned with strategic priorities.

You will report to the Senior Manager, Brand and Field Marketing, Asia Pacific.

Your Responsibilities:
  1. Support the development and implementation of an annual marketing plan that supports the region's strategic growth priorities in partnership with Sales and Department management teams.
  2. Ensure a digital-first mindset in all tactics.
  3. Define event and campaign KPIs with Sales and ensure these goals are met.
  4. Monitor the implementation of the marketing plan, adhere to budget, perform ROI analysis, and manage lead-to-revenue processes.
  5. Define and execute PR and social media activities for thought leadership, aligned with brand guidelines and corporate messages.
  6. Build relationships with regional distributors and channel partners to create demand and lead business amplification.
  7. Partner with Asia Pacific, Global, and local teams to execute campaigns and main programs.
  8. Create consistent brand messaging across all channels and media.
  9. Build relationships with customers, partners, agencies, and media to drive brand awareness and lead generation.
  10. Support and mentor the SPR Field Marketing team.
The Essentials - You Will Have:
  1. Bachelor's Degree in Marketing, Business Management, or equivalent.
  2. 6+ years of marketing experience.
  3. Experience with PR, digital, and social marketing programs, tools, and systems.
  4. Understanding of marketing infrastructure, including automation, digital marketing, BI, and analytics.
  5. Strong business and financial skills for developing and supporting marketing plans within budgets.
  6. Experience in B2B, technology, or software marketing preferred.
The Preferred - You Might Also Have:
  1. Business partnering skills to understand sales organization needs.
  2. Excellent planning and organizational skills for timely execution.
  3. Strong collaboration, influencing, and negotiation skills.
  4. Ability to navigate complex situations with multiple partners.
  5. Detail-oriented, independent, creative, and resourceful.
  6. Ability to balance strategic oversight with hands-on execution.
What We Offer:

Our benefits package includes various perks.

  • Mindfulness programs with a Calm membership
  • Volunteer paid time off after 6 months
  • Volunteer and donation matching programs
  • Employee Assistance Program
  • Wellbeing programs via OnTrack
  • Access to professional development courses

We value diversity, inclusivity, and authenticity in the workplace.

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