Customer Data Analyst

1 month ago

Melbourne, Victoria, Australia Jb Hi-Fi Limited Full time
About the Role

The Customer Data Analyst will be responsible for producing, analysing and interpreting customer and marketing campaign data to provide actionable insights that drive quality business decisions. This role will involve optimising membership program and campaign performance to enhance customer experience, as well as identifying audiences and providing segments for personalised marketing campaigns.

Key Responsibilities:
  • Evolve membership program reporting to provide ongoing insights on performance and value to the business.
  • Monitor key performance indicators (KPIs) related to customer behaviour and value metrics – acquisition, retention, customer lifetime value.
  • Track JB Hi-Fi Membership program, campaign, and promotional performance, reporting on conversion rates, sales and profitability.
  • Provide actionable insights to optimise the membership program, communications and promotions.
  • Conduct deep dive customer analysis, providing both insights and recommendations on how to deliver greater value from both existing and new customers.
  • Collaborate closely with cross-functional teams to understand business requirements, extract and manipulate data from various sources, and present findings in a clear and concise manner.
Requirements:
  • 5+ years experience in a similar role.
  • Degree or post graduate qualifications in Marketing, Business, Statistics, or a related field.
  • Proven experience in data analysis, preferably in a Customer Insights or Marketing Analytics role.
  • Advanced level of SQL.
  • Strong hands-on experience working with data and applying profiling and exploratory analysis techniques to large data sets to extract meaningful insights and recommendations.
  • Ability to apply visual storytelling techniques to present the key insights inferred by the data.
  • Hands-on experience using and managing Customer Data Platforms (CDP) or similar platforms.
  • Experience working with internal Data Analytic teams to gain access to and work with centralised data capabilities in support of Marketing and Customer Data Requirements.
  • Strong experience with Data Analytic Platforms and reporting visualisation tools (Power BI).

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