Chief Digital Marketer

1 week ago

Perth, Western Australia beBeeMarketing Full time $120,000 - $180,000
Global Marketing Strategist

We are seeking a forward-thinking and results-driven professional to lead global marketing efforts in our business.

  • Develop and execute targeted strategies that position our smart modules for success across diverse verticals, including industrial IoT, smart cities, healthcare, robotics, AR/VR, automotive and more.

The ideal candidate will have a strong background in the AI/IoT sector, with specific experience in smart modules or embedded wireless technology.

This person will play a key role in identifying new market opportunities, creating tailored promotional content, and driving customer acquisition and revenue growth through impactful campaigns.

Key Responsibilities:

  • Own the global marketing strategy for the smart module segment, aligning with overall business goals and product roadmaps.
  • Define target markets, segment positioning and messaging based on in-depth customer, industry, and competitor analysis.
  • Research and evaluate emerging market opportunities and new customer segments to expand our smart module market share.
  • Identify customer purchasing drivers to guide strategic decisions in product positioning, marketing and sales.
  • Create and manage compelling promotional campaigns and content to engage new and existing audiences and support the sales funnel.
  • Collaborate closely with product management, sales, field application engineering (FAE) and regional marketing teams to ensure alignment and consistency across global initiatives.
  • Devise and execute digital marketing efforts (web, email, social media, paid campaigns) to enhance visibility and demand generation for smart modules.
  • Represent the company as a subject matter expert at global industry events, trade shows and webinars.
  • Track KPIs and analyze the performance of campaigns to refine and improve marketing effectiveness.

Qualifications:

  • Bachelor's degree in Marketing, Business, Engineering, or a related field; MBA is a plus.
  • Minimum of 3 years of experience as a Marketing Manager in the IoT space, with direct experience in smart modules/SOM/SOC, single board computers (SBC) or embedded wireless technologies preferred.
  • Experience of marketing devices based on Qualcomm Snapdragon and Dragonwing chipsets, Mediatek Genio and Rockchip chipsets.
  • Familiar with NXP i.MX8, Ambarella processors, TI, Renesas or similar MCUs.
  • Experience in IoT verticals where devices with Android and Linux OS are present.
  • Fluent in written and spoken English.
  • Demonstrated ability to identify new market segments and develop high-impact marketing campaigns that drive measurable results.
  • Strong understanding of smart module use cases, market trends and customer pain points across multiple verticals.
  • Excellent storytelling, communication and content development skills.
  • Proficient with digital marketing tools, CRM systems and analytics platforms.
  • Strong collaboration and project management skills, especially in a global and cross-functional environment.
  • Self-motivated, strategic thinker with a passion for innovation and growth.

What We Offer:

  • Innovative Spirit: Work in a creative environment that encourages new ideas and solutions.
  • Career Development: We invest in your growth and continuous learning.
  • Team Culture: Join a motivated team that collaborates to shape the future of IoT.
  • Flexibility: Enjoy flexible working hours and the opportunity to work remotely.

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