Content and Campaigns Lead

6 days ago

Melbourne, Victoria, Australia beBeeMarketing Full time $90,000 - $120,000
Digital Marketing Manager Opportunity

We are looking for a skilled professional to help us grow brand awareness and drive orders through innovative content and campaigns.

As a challenger brand, we're after someone who has experience driving results at a rapid pace with the challenges and benefits of working in a fast-paced environment.

About the Role

This is a unique opportunity to become part of a team on a mission to lighten pet-parenting loads and make life better for pets and their owners.

We're seeking a Digital Marketing Manager who can own and optimise our organic content strategy across social, SEO, email and CRM channels.

The successful candidate will lead the planning and rollout of marketing campaigns that build brand and drive orders, while partnering with agencies on content creation and viral social moments.

They will also manage and scale CRM programs driving smarter customer journeys and always-on campaigns.

Key Responsibilities:

  • Owning and optimising Swaggle's organic content strategy
  • Leading the planning and rollout of marketing campaigns
  • Partnering with agencies on content creation and viral social moments
  • Managing and scaling CRM programs
Your Skills and Experience

We're looking for a Digital Marketing Manager with 4+ years of experience in digital marketing, including hand-on experience across content, social and CRM.

The ideal candidate will have confidence using CRM platforms and an obsession with email automation, A/B testing and optimisation.

A data-led approach to content is essential, with a strong grasp of SEO best practice and experience using AI to supercharge content creation.

The successful candidate will be passionate about challenger brands and helping them grow.

Benefits:

  • Flexible working and supportive team culture
  • Pet-friendly office located in South Yarra
  • Discounts on supermarket and liquor purchases
  • Paid parental leave
  • Investment in your future through our annual team member share plan offer

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