Digital Experience Strategist

2 weeks ago

Melbourne, Victoria, Australia beBeeEcommerce Full time $120,000 - $160,000
eMerchandising Manager Job Description

We are seeking a highly skilled eMerchandising Manager to join our team and drive the success of our digital experience. As an eMerchandising Manager, you will play a critical role in crafting and evolving our eMerchandising strategy across every digital touchpoint.

  • Develop and refine the eMerchandising roadmap to align with seasonal campaigns, product strategies, and business objectives.
  • Utilize analytics, A/B testing, and tools like Searchspring or Dynamic Yield to optimize the digital shelf and improve conversion rates.
  • Lead best-in-class visual merchandising across home, category, and product pages, partnering with creative, marketing, and merchandising teams.
  • Enhance product discovery with smart navigation, search, filtering, sorting, and personalized recommendations.
  • Champion product storytelling, ensuring product descriptions are accurate, inspirational, and tailored to the target audience.
  • Collaborate with planning and supply chain to align merchandising with stock availability and sales goals.
  • Build reporting dashboards to monitor merchandising impact on revenue, engagement, and customer experience.
About You:
  • Proven success (3+ years) in digital merchandising or eCommerce, ideally with a premium or lifestyle brand.
  • Commercial acumen with the ability to translate data into impactful merchandising decisions.
  • Strong stakeholder management skills and a collaborative approach across marketing, digital, UX, and global teams.
  • Proficiency with merchandising tools (Shopify, Salesforce Commerce Cloud, Searchspring, Contentful, or similar).
  • Knowledge of omni-channel strategies and the retail landscape.
  • A degree in Marketing, Business, Commerce, or similar; postgraduate study is a plus.
Key Responsibilities:
  • Develop and implement eMerchandising strategies that drive sales and customer engagement.
  • Collaborate with cross-functional teams to ensure alignment and optimal results.
  • Stay up-to-date with industry trends, best practices, and emerging technologies.
  • Continuously evaluate and improve merchandising processes to achieve business goals.

Why this role matters: As an eMerchandising Manager, you will have a significant impact on the success of our digital experience. Your expertise will help shape the customer journey, driving sales and customer satisfaction. This is an exciting opportunity to join a dynamic team and make a real difference in the retail landscape.

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