Visionary Communications Strategist

2 weeks ago

Melbourne, Victoria, Australia beBeeStrategist Full time $135,000 - $175,000
Strategy Director Position

This role entails designing impactful communications strategies in tandem with internal and external partners. A high level of proficiency in communications strategy development, media connections planning, and a deep understanding of the media planning and buying landscape are essential.

Key Responsibilities:
  • Drive the core functions of the strategic discipline: objective & challenge identification, target audience profiling & recommendation development, consumer journey mapping, insight & strategic territory identification, comms architecture design, media platform & principle development, topline media channel selection & orchestration, measurement framework development
  • Position yourself as a valued member of the client team across your assigned client portfolio, balanced with the ability to focus on core accountabilities as a specialist resource
  • Play an active role in identifying local 'big bet briefs' that present opportunities to deploy our strategic process or the potential for award-worthy work
  • Be the champion of the client's target audience; actively delivering to Pioneering People propositions
Requirements:
  • Have a strong understanding of industry tools and systems, able to guide junior team members on outcomes they can support
  • Integrate and collaborate across an end-to-end response to brief to ensure strategic direction is reflected in tangible campaign outcomes
  • Foster positive and productive ways of working with agency peers across assigned clients
  • Identify and proactively manage engagement from senior team members across the client portfolio, predominantly for new stakeholder introductions, and tier 1 briefings and responses
  • Have an optimistic attitude, able to positively contribute to the shape of the discipline, team, and agency in a fast-moving industry

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