Global Marketing Professional

3 days ago

Sydney, New South Wales, Australia beBeeRetention Full time $122,461 - $164,761
Marketing Program Manager

The role involves driving customer growth and retention initiatives across APAC through advanced marketing automation tools, customer engagement platforms, and AI capabilities.

Key Responsibilities
  • Lead the evaluation, implementation, and optimization of marketing automation tools and customer engagement platforms to drive business outcomes.
  • Define and execute tactical and strategic plans toward program vision and goals by leveraging data-driven insights.
  • Develop comprehensive roadmaps for new technology adoption and process improvement initiatives to enhance team efficiency and optimize marketing operations.
  • Drive cross-functional collaboration between marketing, technology, and business teams to identify and leverage best practices for APAC markets.
Customer Lifecycle Innovation
  • Design and execute end-to-end campaign workflow management across channels and lifecycle stages to enhance customer engagement and retention.
  • Partner with global teams to identify and localize best practices for APAC markets and develop targeted marketing programs.
  • Develop standardized operating procedures to optimize marketing operations and team efficiency by streamlining processes and reducing complexity.
Analytics and Optimization
  • Design and execute A/B tests and experiments to optimize customer engagement and inform strategy and program development.
  • Develop measurement frameworks to track program success and ROI by leveraging data analytics and insights.

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