Strategic Brand Manager

14 hours ago

Melbourne, Victoria, Australia beBeeMarketing Full time $120,000 - $140,000
Job Overview

Are you a seasoned marketing professional looking to take your career to the next level? This exciting role offers the perfect opportunity to showcase your skills and experience in brand management.

As a key member of our fast-paced marketing team, you will be responsible for executing strategic objectives, developing messaging and creative assets, and implementing effective go-to-market strategies.

With a focus on driving awareness, education, and adoption, you will work closely with cross-functional teams to develop and execute direct-to-consumer campaigns.

In this challenging yet rewarding role, you will have the opportunity to make a real impact on our business and help shape the future of our brand.

Key Responsibilities
  • Support the development and execution of annual brand plans, including strategic objectives, positioning, messaging, and go-to-market strategies.
  • Design and execute direct-to-consumer (DTC) campaigns to drive awareness, education, and adoption.
  • Develop patient-centric messaging and creative assets across digital, social, TV, print, and in-pharmacy channels.
  • Implement HCP engagement strategies to drive recommendation and prescription.
  • Monitor market trends, competitor activity, and customer insights.
Requirements
  • Bachelor's degree in Marketing or a related field.
  • Minimum 3-4 years of experience in brand/product management.
  • Demonstrated success in marketing campaigns.
  • Proven ability to manage cross-functional teams and external agencies.
  • Experience with digital marketing platforms, CRM systems, and data analytics tools.
Benefits
  • Opportunity to work with a global healthcare organisation.
  • Fast-paced and supportive marketing team environment.
  • Strong pathway to career progression.
  • Free onsite parking provided.

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