Senior Product Launch Coordinator

3 days ago

Melbourne, Victoria, Australia CREATE CAREERS Full time

About the Role

The Senior Product Launch Coordinator will be responsible for overseeing the end-to-end product lifecycle, ensuring products are developed, launched, and marketed effectively.

Your key responsibilities include maintaining accountability across teams, managing timelines, and translating complex product information into easily translatable marketing strategies.

You will also provide input into how to best market product information while keeping abreast of marketing trends.

Key Responsibilities:

Core Duties and Accountabilities:

Product Launch Briefing:

  • Develop and deliver clear, actionable product briefs for marketing campaigns.
  • Ensure briefs align with product strategy and are translatable into impactful marketing campaigns.
  • Act as the central hub for product data, ensuring accuracy and consistency across all platforms.

Support Marketing Campaigns:

  • Provide timely product information to the marketing team to support the development of marketing materials.
  • Ensure all marketing assets align with product objectives and market opportunities.

Accountability & Leadership:

  • Hold cross-functional teams accountable for meeting objectives and timelines.
  • Confidently manage decision-making processes, ensuring collective alignment.

Project Management:

  • Oversee the entire product development cycle, ensuring seamless coordination across procurement, marketing, and leadership teams.
  • Manage projects using project management tools, maintaining accountability and meeting all deadlines.

Skills & Experience

To be successful in this role, you will have experience working with product teams.

  • 4+ years' experience in project management, product marketing, or a similar role.
  • Demonstrated experience working within a fast-paced environment with D2C in-house brands within eCommerce/retail (preferably across industries such as wellness, beauty, home cleaning, activewear, home appliances, electronics, and vehicles/automotive).
  • Experience working with procurement, product, marketing teams, and senior leadership to ensure timely execution of new product launches and campaigns.
  • Demonstrated success in managing product lifecycles and launching new products (end-to-end).
  • Proficiency in project management tools, preferably ClickUp.
  • Proven ability to handle multiple timelines and ensure accountability between all stakeholders.
  • Exceptional communication skills with the ability to simplify complex information from product teams to marketing messages.
  • Strong organisational skills, with the ability to manage multiple tasks and maintain structure.
  • Experience liaising with procurement and marketing teams.
  • Bachelor's degree in Marketing, Business, Project Management, or related field.

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