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Digital Marketing Campaign Strategist
2 weeks ago
This role involves creating and executing high-performing digital marketing campaigns to acquire customers and generate quality leads.
You will be responsible for designing and implementing performance marketing strategies across various platforms to meet business objectives.
Key responsibilities include monitoring key performance metrics, continuously optimising campaigns to maximise ROI, and staying up-to-date on digital marketing trends and technologies.
The ideal candidate will have 3-5 years of hands-on experience in performance marketing with a proven track record in running successful campaigns.
They should possess strong knowledge of performance marketing tools, creative ad engines, and data analysis skills.
Required Skills and Qualifications- Hands-on experience in performance marketing with a proven track record in running successful campaigns.
- Strong knowledge of performance marketing tools (e.g., Google Ads, Facebook Ads Manager) and creative ad engines.
- Solid understanding of key performance metrics (CAC, CPL) and how to optimise for both.
- Familiarity with landing page development and A/B testing to improve conversion rates.
- Ability to interpret data and make informed decisions based on insights.
- Competitive remuneration rates.
- Open and collaborative management team.
- Convenient office location in the heart of the Sydney CBD.
