Marketing Proposition Strategist

1 week ago

Melbourne, Victoria, Australia beBeeCustomerCentric Full time $120,000 - $160,000

About our role:

We're shaping a world where people and communities thrive. Our purpose is to improve financial wellbeing so they can achieve incredible things.

We unlock new revenue streams through partner innovation for great customer experiences across Australia Retail.

This position is key in supporting our Strategic Partnerships pillars of building new ecosystems, enhancing payments and reimagining loyalty for our customers.

Your role requires strategy and proposition expertise, the ability to think at enterprise and customer level, and acting as the conduit between the business and the broader marketing function.

To be successful, you'll bring the following skills:

Customer Focus: You empathise with our customers and champion driving customer benefits and identifying clear customer needs for customer view in end-to-end proposition development.

Brand Ambassador: You define the ideal Brand experience (anchored around our Financial Wellbeing principles).

Continuous Improvement: You have a continuous improvement and innovative mindset that values shared learning to enable all to reach higher levels of performance and effectiveness.

Market Intelligence: Ability to manage growth across market intelligence, portfolio economics, business implications and customer insights.

Initiative Development: Ability to ideate, develop and prioritise initiatives which will deliver the marketing and portfolio strategy, and their respective customer and commercial outcomes.

Prioritisation: Reviews a range of Business Case scoped initiatives and assessing these against organisational resources to prioritise those with the greatest customer and commercial benefit.

Proposition Delivery: Ability to manage proposition development end to end, translating research, data and customer insights into a customer promise that is valuable to our customers.

CX Optimisation: Leveraging customer journey and customer life cycle mapping from the Data/Design functions, including a deep understanding of customer needs and pain points.

Go To Market Planning: Ability to make specific choices and course of action developed by each team/function on how they will contribute to the overall delivery of the Marketing Strategy and Portfolio Strategy.

You'll use internal data to understand customer behaviour and needs, how portfolios and products work, and what are our financial levers and drivers of cost to eliminate waste, maximise competitive advantage and optimise financial return.

In this role, you'll act as the conduit between the business and the broader marketing function, working closely with cross-functional teams to drive partner innovation and customer-centric solutions.

The ideal candidate has a strong background in marketing and a passion for delivering customer-centric solutions that drive business results.

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