Marketing Automation Product Owner

3 days ago


Melbourne, Victoria, Australia beBeeAutomation Full time $120,058 - $157,714
Product Owner - Marketing Automation

We are seeking a highly skilled Product Owner to join our Digital Marketing team and lead the development of marketing automation capabilities.

  • Act as a bridge between business stakeholders and technical teams, steering the product roadmap, prioritizing epics and features, and ensuring successful delivery alignment with business goals.
  • Collaborate with marketing, data, and technology teams to define and deliver customer journey initiatives.

Key Responsibilities:

  • Manage the product backlog and roadmap for Adobe Campaign and AJO initiatives.
  • Translate business requirements into user stories and technical specifications.
  • Lead sprint planning, backlog grooming, and stakeholder demos in an Agile environment.

Requirements:

  • Proven experience as a Product Owner or Martech Consultant in a complex, data-driven environment.
  • Hands-on experience with Adobe Campaign (Classic or Standard), Adobe Journey Optimizer (AJO) and/or Salesforce Marketing Cloud (SFMC).

Benefits:

  • Opportunity to drive business growth through effective marketing automation strategies.
  • Collaborative team environment with opportunities for professional development.

How to Succeed:

  1. Develop and maintain a deep understanding of business needs and technical capabilities.
  2. Effectively communicate with cross-functional teams to ensure successful project delivery.
  3. Stay up-to-date with industry trends and emerging technologies to drive innovation.

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