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Senior Content Specialist

2 weeks ago

Melbourne, Victoria, Australia beBeeContentCreator Full time
Content Creation Role

Betfair is a disruptor in the Australian sports betting industry, bringing innovation and competition while operating responsibly and following regulations to protect the community.

This role involves assisting Betfair's Content team in bringing to life our content strategy, with a particular focus on social media content producing/strategy, writing and video production.

Our team is full of passionate, energetic people who are genuinely committed to creating a working environment that is safe and supportive for everyone. We have won awards for our commitment to employee support and safety.

Key Responsibilities:
  • Assist managing the content master planner.
  • Curate and create industry leading content for promotion across all of our owned channels.
  • Publishing content on Betfair's social platforms.
  • Influence the content, video and social media strategy.
  • Produce editorial content for the Betfair Hub and supporting public relations initiatives.
  • Execute best practice Search Engine Optimization with industry leading tools.
  • Create thorough creative briefs for the Internal Agency team.
  • Review, edit and upload content to the Betfair Hub to meet set timelines.
  • Promote, manage and protect the Betfair brand, ensuring consistency across all communication channels.
  • Responsible for landing page curation on all the Hub pages.
  • Create and upload social media graphics and video content to owned channels.
  • Sub-edit content submitted by Betfair's content contributors.
Required Skills and Qualifications:
  • Some proven experience within a similar position
  • Proficient in Microsoft Word suite, Adobe CS and Premiere Pro
  • Previous hands-on experience with WordPress or similar CMS
  • Social media expertise across multiple channels
  • Proficient in X, Instagram, Facebook, TikTok and YouTube
  • Proficient at copywriting and writing social media captions
  • A genuine connector, internally with colleagues
  • A good relationship leader with strong verbal communication skills
  • Excellent attention to detail
  • Willingness to learn and develop
  • Availability to work a rotating roster, including weekends
  • A passion for sport and content
Benefits:
  • Incredibly flexible working arrangements.
  • A genuine focus on personal and professional development - including a combination of incredible internal Leadership Development Programs, peer to peer learning and self-chosen learning opportunities.
  • An ongoing commitment to Diversity and Inclusion.
  • Supportive wellbeing initiatives including access to our Employee Assistance Program.
  • A dedicated internal events team focused on bringing a mix of educational, social, celebratory, and philanthropic activities.
What You Will Bring:

With your unique blend of skills and experience, you will be an asset to our team.

We encourage people of all walks of life, abilities, and backgrounds to apply.

Studies show that women are likely to only apply for a job if they meet 100% of the criteria outlined in the job ad. Even if you don't hit 100%, we invite you to click Apply now and submit an up to date Cover Letter and Resume.