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Senior Category Development Manager Oceania
2 months ago
We are seeking an experienced Category Development Manager to join our team at Edgewell Personal Care. As a key member of our Oceania team, you will be responsible for developing and executing category strategies that drive long-term category value and secure category advisor status with key strategic retailers.
Key Responsibilities- Create and implement category strategies that drive long-term category value and secure category advisor status with key strategic retailers.
- Ensure category strategies are aligned with local brand and account plans and deliver business targets.
- Deliver tailored category strategies to support and leverage NPD launches in collaboration with the ANZ Marketing team.
- Develop the category, shopper, and individual customer rationale for NPD.
- Co-lead customer range reviews, demonstrating thought leadership and deploying effective argumentation.
- Create fact-based retailer engagement presentations with clear rationale and numerical quantification of opportunities.
- Alongside shopper insights, ensure best use of category and retailer-specific data in support of landing the optimum category and EPC outcomes with retailers.
- Leverage shopper and category insights as appropriate to advise sales and marketing on key segments and business opportunities/risks to drive EPC's business goals.
- Develop excellent customer relationships and partnerships with selected retailers, so that we can deliver against business priorities.
- Fully leverage business intelligence resources to develop a credible position for EPC with retailers.
- Leverage data and insights to identify opportunities and gaps in shelf execution, assortment, and merchandising for EPC products across different customer segments and channels.
- Negotiate, influence, and execute optimal shelf plans that maximize sales, profitability, and shopper satisfaction for EPC and the customer.
- University degree or equivalent in a commercial-related subject.
- Significant category management experience preferably in an FMCG environment.
- Commercial acumen including P&L management/analytics to optimize SRGM (pack/price/promo architecture).
- Branded experience essential.
- Strong understanding of the role of insights, analytics, and shopper marketing in category management essential.
- Experience of working with a range of shopper and consumer data (e.g., Circana, Dunhumby, Quantium, etc).
- Outstanding verbal and written communication and presentation skills.
- Excellent computer skills, including spreadsheet, database, and presentation software.
- Sales experience is an asset.
- Highly developed project management skills.
