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Media Liaison Expert

2 weeks ago

Melbourne, Victoria, Australia Avature Full time
About the Role:
The Media Liaison Expert at Avature will be responsible for developing and executing proactive media relations strategies to ensure consistent messaging and maximize media opportunities. This role requires a highly motivated and experienced communications professional with a strong understanding of the media landscape and excellent writing skills.

Key Responsibilities:
  1. Media Strategy Development: Create and execute comprehensive media relations plans aligned with overall business objectives and brand priorities.
  2. Media Relationship Building: Cultivate strong relationships with key journalists, bloggers, influencers, and media outlets across print, broadcast, and digital platforms.
  3. Media Outreach: Identify and pursue media opportunities to secure positive coverage for Avature's brands, products, and corporate news.
  4. Media Crisis Management: Respond to media inquiries in a timely and professional manner, providing accurate and compelling information.