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Paid Media Channel Expert
3 weeks ago
**Job Overview:**
We are seeking a Paid Media Channel Expert to join our team. As a Paid Media Channel Expert, you will be responsible for developing and implementing the digital strategy across paid media channels for a vertical in collaboration with the Digital Marketing Manager.
The ideal candidate will have the ability to understand how these channels can work in unison to help achieve ambitious goals online, whilst also being able to hone into the details of each area individually and effectively optimize them in line with the latest trends.
The role requires strong analytical and modelling skills to evaluate campaign performance and develop business cases to support new opportunities.
You will have experience creating & increasing demand in a B2B environment, developing outcome-driven acquisition strategies and operational plans to achieve revenue targets.
About the Team:
We are a team dedicated to delivering value for our customers by understanding their business pain points, and needs and ensuring we deliver them value at every stage of their journey.
About the Role:
- Develop and implement digital marketing strategies across paid media channels.
- Collaborate with the Digital Marketing Manager to drive forward a holistic, expansive digital strategy.
- Evaluate campaign performance and develop business cases to support new opportunities.
About You:
- Proven experience of capturing demand in an online environment.
- Strong and active campaign management to optimize media spend and campaign performance.
- Thorough knowledge of search ranking factors and key algorithm updates.
