Digital Marketing Coordinator

1 month ago

Melbourne, Victoria, Australia Forever New Full time

Unlock Your Potential with Forever New

Forever New is a dynamic and innovative fashion brand that's taking the world by storm. As a Digital Marketing Coordinator, you'll play a key role in driving our global digital campaigns, managing paid channels, and boosting brand awareness.

About the Role

This exciting opportunity puts you at the heart of our international digital marketing efforts. You'll develop and execute strategies that spark engagement, grow our customer base, and build loyalty across paid search, paid social, display, and retargeting channels.

Your Key Responsibilities

  • Develop and implement paid channel strategies across paid search, paid social, display, and retargeting.
  • Brief and execute creative assets for all paid ads in collaboration with brand and creative services.
  • Weekly digital channel reporting against key performance metrics and ongoing optimisations of digital campaigns.
  • Digital agency liaison and leading weekly BAU meetings.
  • Audience targeting strategy for all digital campaigns, continually evolving and identifying new test audiences for our channels.
  • Work in collaboration with CRM and loyalty team to increase customer lifetime value and loyalty through paid channels.
  • Execute A/B testing and drive improvements to digital performance through test and learn approach.
  • Identify new channel or supplier opportunities that support the digital marketing objectives.
  • Implement lead generation strategies to deliver database growth.
  • Implement reach & consideration campaigns to grow brand awareness.

What We're Looking For

  • 1-2 years of proven success in a similar digital role.
  • Knowledge of paid digital channels, especially paid search and paid social.
  • Prior experience managing multi-channel paid digital campaigns.
  • Experience using data analytics and insights analytics tools, including Google Analytics.
  • Outstanding written and verbal communication skills.
  • Strong attention to detail.
  • A team player with ability to develop relationships with cross functional teams and external partners.

Why Join Forever New?

We're a passionate group of individuals who love fashion and style. We believe in hiring based on capability and performance, fostering an environment where everyone has the opportunity to shine. As a valued member of our team, you'll enjoy a wide range of exciting rewards and benefits, including a generous 40% employee discount, daily subsidized coffee and lunch, and a recognition program that celebrates your outstanding contributions.

Apply Now and Take the First Step towards a Rewarding Career

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