Digital Marketing Coordinator

4 weeks ago

Melbourne, Victoria, Australia Country Road Group Full time
Mimco - Digital Marketing Coordinator - VIC

The Role

We are seeking a highly skilled Digital Marketing Coordinator to join our team at Mimco. As a key member of our marketing team, you will be responsible for coordinating and executing all digital marketing components to support CRM, marketing emails, SEM, SEO, and website content.

This role will also involve supporting the development of customer strategies, email communications, and driving acquisition of new members, improving the rate of first purchase, reducing churn, and building growth within segmentation.

Key Responsibilities:

  • Drive acquisition of new members, improve rate of first purchase, reduce churn, and build growth within segmentation
  • Support DMM to formulate and execute personalized customer journeys through email and other channels that adapt to the needs of different customers and support them as they move through segments
  • Work with digital marketing leads to use loyalty audience data strategies to find new customers and drive more value from existing customers
  • Conceptualize, design, and execute creative digital communications across emails, website, and digital assets
  • Manage and upkeep of a feed of products that are suitable to support multiple performance channels
  • Support and execute the implementation of technical requirements for website enhancements in conjunction with the group omni team that maximizes ROI and increases rank of natural search results listings from organic or paid channels
  • Work with the SEO lead to implement Search Engine Optimization best practices in all content and identify new areas of content development
  • Develop UX improvements through CRO and web testing strategies across the Mimco website

Requirements:

  • Experience managing/developing email communications and CRM tactics
  • Salesforce Marketing Cloud and Commerce Cloud experience
  • Agency management experience (Email design & build, CRM, Creative agencies (campaigns & content)
  • Experience managing CRM, e-marketing, and content marketing programs, driving ROI
  • Evidence of training/development in Marketing Cloud

Why Work for Us?

  • A competitive remuneration package, including annual performance incentives
  • Generous employee discounts across Country Road Group brands
  • An additional day of leave for your birthday
  • Hybrid working arrangements in office and from home that provide appropriate work/life balance
  • Seasonal clothing allowance across the Country Road Group portfolio of brands
  • Opportunities to support community partnerships across our Corporate Social Responsibility program
  • Be a member of a company committed to sustainable practices
  • Ongoing training and development to pursue individual ambitions

About Mimco:

We are Mimco: a design-led brand with an obsession for accessories. Born in Melbourne with a passion for creativity, we create contemporary designs that empower individual style and self-expression.

Country Road Group is an equal opportunity employer committed to providing a working environment that embraces and values diversity and inclusion. If you have any support or access requirements, we encourage you to advise us at time of application to assist you through the recruitment process.

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