Digital Advertising Inventory Analyst
3 days ago
The Advertising Inventory Specialist is responsible for analyzing fluctuations across different platforms, products, channels, and content providers to ensure Foxtel Media is maximizing sell through. The successful candidate will forecast and review ad opportunities and optimize inventory utilization through direct buys and programmatic demand sources.
Key Responsibilities
* Analyze ad behavior and site inventory fluctuations across different devices, channels, and content providers.
* Run forecast, reserve inventory, and approval campaign avails check for revenue retention purposes.
* Define and siphon inventory to multiple programmatic demand sources ensuring inventory are fully utilized and driving revenue growth.
* Work closely with Senior Campaign Managers and Programmatic Ops Executive to ensure campaign deliveries and provide recommendations and efficient supports to assist in improving client satisfaction.
* Act as the inventory conversion person in onboarding new content providers to ensure promised ad opportunities are trackable and implemented correctly to maximize utilization.
* Work closely with the Product Team and Partnerships Team to develop and implement tech changes and solutions to increase ad opportunities across programmatic sources and direct sold pipelines.
* Drive inventory conversion growth by identifying, scoping, and planning cross-sell product recommendations from an inventory perspective.
Requirements
* Strong administrative, mathematical, and analytical and problem-solving skills.
* 1+ year of working experience in the online digital industry and/or in analytical roles.
* Advanced in Excel.
* Knowledge in digital campaign management and inventory forecasting.
* If you have experience in Programmatic Trading and using Google Ad Manager that's great, but not a requirement.
About Foxtel Group
Australia's original cable TV innovator has evolved into a technology-led streaming powerhouse that's transforming how Australians watch the world around them and connect with one another. By living our values of Customer First, Own It, Authentic, Change the Game, and Win Together, we're bringing world-class entertainment and sporting experiences to the heart of millions of Australian homes. To learn about what makes a career at Foxtel Group so unique and rewarding, visit
Equal Opportunity Employer
As an equal opportunity employer, we celebrate diversity, knowing our individual differences make us collectively better. We're helping create a better Australia through a focus on health and wellbeing, social and economic inclusion, reconciliation, and reducing our environmental impact.
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