Digital Marketing Strategist

1 week ago

Newcastle, New South Wales, Australia beBeeMarketing Full time $110,000 - $140,000
Job Overview

A pivotal role in driving business expansion through innovative digital marketing and user experience across multiple platforms.

This position requires a dynamic individual to oversee and optimize brand websites, including B2B and B2C ecommerce sites.

Key Responsibilities
  • Oversight and optimization of brand websites, including B2B and B2C ecommerce sites.
  • Development and execution of SEO strategies to boost traffic and search rankings.
  • Collaboration with internal teams and external agencies to deliver seamless user experiences.
  • Actionable analytics on site performance and user behavior.
  • Design and management of PPC/SEM campaigns to drive leads, sales, and brand visibility.
  • Alignment of digital efforts with broader business goals and ROI reporting.
  • Ownership of the content calendar and community management across all social channels.
  • Implementation of consistent, engaging messaging and monitoring of performance to improve strategy.
  • End-to-end email campaign management that drives growth, retention, and loyalty.
  • Growth of subscriber lists and boost of engagement using data-driven insights.
  • Activation of digital promotions, loyalty programs, and incentives for distributors and end-users.
  • Leverage of digital tools to enhance engagement across the customer lifecycle.
  • Cross-functional work and management of external vendors to deliver high-impact digital initiatives.
Requirements
  • Proven experience in website & ecommerce management, SEO, paid media, and social strategy.
  • Strong stakeholder communication and vendor management skills.
  • Data-driven mindset with a passion for optimizing digital performance.
  • Demonstrated ability to manage multiple digital initiatives in a dynamic environment.
Why This Opportunity

A leading brand values innovation, agility, and impact. If you're passionate about digital marketing and user experience, we want to hear from you.

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