Digital Transformation Specialist
2 weeks ago
About the Role
As a Senior Field Marketing Specialist at Axway, you will play a critical role in supporting the Asia Pacific region's digital transformation initiatives. Your primary responsibility will be to develop and execute effective marketing campaigns and activities to drive qualified leads and pipeline growth.
Key Responsibilities
- Collaborate with sales leadership to create distinct field marketing plans and develop pipeline acceleration programs.
- Align marketing strategies with APAC's unique business objectives and manage allocated budget for field marketing activities.
- Research and design live events to increase engagement and response rates, ensuring a cohesive pre-event, at-event, and post-event strategy.
- Develop and execute account-based campaigns to drive desired outcomes within priority accounts, leveraging Marketo and salesforce.com.
- Forecast, measure, and analyze the impact of field marketing programs and activities, communicating key performance goals on a monthly, quarterly, and FY basis.
Requirements
- 5+ years of experience in demand creation campaigns and managing complex marketing projects.
- Strong event coordination skills, including venue selection, customer speaker engagement, and invitation planning.
- Very good knowledge of CRM and Marketing Automation systems (SF, Pardot, Marketo, Eloqua).
- Technical and strategic understanding of Technology, Applications, and Industry solutions being marketed.
- Measure and analyze field marketing performance against target plan.
- Manage quarterly field marketing budget.
- Confident communications and interpersonal skills to articulate marketing considerations to top executives.
- Ability to provide consultative input to senior sales leaders.
About Axway
Axway is an enterprise integration company that has been digitally transforming enterprises for over 20 years. With a global community of 1,600 members, Axway revitalizes heritage IT infrastructures to enable brilliant digital customer experiences, unlock new business innovation, and capabilities, and put companies on a secure, future-proof path for growth.
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