Digital Marketing Analyst DIGITAL ANALYTICS SPECIALIST

5 hours ago

Melbourne, Victoria, Australia beBeeDigital Full time $100,000 - $130,000

Digital Marketing Specialist

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  • This role is part of our Marketing and Client Services team, where you will drive smarter engagement, digital delivery, and marketing effectiveness.
">Key Responsibilities:">
  • Data Analysis:

  • Support reporting across platforms such as InterAction (CRM), Marketo (email marketing), Power BI (reporting dashboard), and GA4 (website analytics). Help stakeholders explore engagement trends, inform targeting, and surface insights aligned with their goals.

  • Leverage AI to analyze and interpret marketing data, driving innovative solutions and informed decision-making.

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  • Digital Delivery:

  • Assist with building website content, reporting on content performance, and conducting behavioral analytics and UX observations.

">
  • Data Management:

  • Contribute to data quality processes, segmentation and tagging, and support testing and refinement of data pipelines across systems.

">
  • Strategic Analysis:

  • Stay up to date with marketing analytics trends and explore opportunities to enhance reporting tools, data integration, and automation.

">Requirements:">
  • Experience in analytics, digital marketing, reporting or data coordination within marketing contexts is essential.
  • Curiosity and analytical skills — proactively explores data, asks thoughtful questions and uses AI to connect dots across systems to uncover meaningful insights.
  • Attention to detail — produces accurate work, spots data anomalies, and maintains quality in reports, dashboards, and documentation.
  • Strong communication skills — able to clearly explain data-driven insights, not just numbers, to non-technical audiences.
  • Adaptability and self-direction — comfortable learning new tools and adjusting to evolving business priorities, platforms, and reporting needs.
">Benefits:">
  • Market competitive fixed remuneration, employee recruitment referral program, discounts at hundreds of suppliers including retail outlets, health and travel insurance, charity matched funding program.
  • Fully subsidised gym memberships, annual flu vaccinations, skin checks, in-house snacks and catered meals, subsidised sporting and social activities, Employee Assistance Program including confidential counselling, wellbeing coaching and financial coaching for employees and their families.
  • Hybrid and flexible working arrangements to support you in your work and life commitments and passions, equipment to support working from home.
  • Ability to purchase additional annual leave, access to an enhanced, inclusive and flexible parental leave policy – 26 weeks paid parental leave with no minimum service for permanent employees and high quality executive coaching to support the transition.
  • Team based recognition including social activities and contribution based recognition activities, and annual Allens Values Awards to nominate and recognise the incredible contributions of our people.
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Digital Analytics Expert

TITLE TO USE: Digital Marketing Analyst DIGITAL ANALYTICS SPECIALIST

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