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Senior Digital Marketing Specialist

2 weeks ago

Sydney, New South Wales, Australia beBeeSearch Full time $120,000 - $130,000

Job Title: Senior Digital Marketing Specialist - Paid Search Lead

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This role is a key contributor to the growth and success of our global fashion brand. As the Senior Digital Marketing Specialist - Paid Search Lead, you will be responsible for developing and executing a comprehensive paid search strategy across multiple markets.

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You will lead strategy and execution for Google Ads, managing six accounts with unique nuances. This includes developing campaign structure, testing, and performance analysis. Additionally, you will oversee affiliate growth strategy using platforms like Commission Factory and Partnerize.

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To succeed in this role, you will need strong hands-on experience in Google Ads, PMax, Shopping, and YouTube. You must have confidence managing large budgets and multi-account setups. A technical understanding of feeds, IDs, categorisation, and Google Merchant Centre is also essential.

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  • Key Responsibilities:\
  • Develop and execute paid search strategies across multiple markets.\
  • Manage six Google Ads accounts with unique nuances.\
  • Develop campaign structure, test, and analyse performance.\
  • Oversee affiliate growth strategy using platforms like Commission Factory and Partnerize.\
  • Mentor one direct report and support ongoing channel development.
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The ideal candidate will have:

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  • Strong skills in:\
  • Google Ads, PMax, Shopping, and YouTube.\
  • Managing large budgets and multi-account setups.\
  • Technical understanding of feeds, IDs, categorisation, and Google Merchant Centre.\
  • Experience with affiliate platforms.
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We offer a competitive salary range of $120,000 - $130,000 per year, plus superannuation. If you are a motivated and experienced professional looking to take your career to the next level, apply now.