Brand Growth Strategist
6 days ago
Helga's is a well-established brand in Australian households, recognised for its quality products and commitment to innovation. We're seeking a Senior Brand Manager who will drive the brand's growth strategy and lead cross-functional projects.
The successful candidate will report to the Marketing Manager – Premium Loaf and be responsible for developing and executing a 3-year strategic plan that drives portfolio health, brand preference, and commercial success. This includes leading portfolio optimisation initiatives, developing best-in-class communication plans, and spearheading innovation through the development and launch of new products that meet evolving consumer needs.
Key responsibilities include:
- Developing and executing a comprehensive brand growth strategy
- Liaising with cross-functional teams, including Sales, R&D, and Supply Chain, to ensure seamless execution
- Analyzing market trends and competitor activity to inform strategic decisions
Requirements
To succeed in this role, you'll need:
- 8+ years of experience in brand marketing within FMCG/Consumer Goods
- A proven track record of driving brand growth and leading high-impact projects
- Expertise in brand strategy, innovation, and portfolio management
About Us
Goodman Fielder Pty Limited is a dynamic FMCG leader with a strong culture and career growth opportunities. Our purpose is to make everyday food better for everyone, and our aspiration is to be the leading integrated food solutions business in the region.
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