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Innovative Connections Director

1 week ago

Melbourne, Victoria, Australia TBWA\Australia Full time

We are seeking a talented and innovative Connections Strategy Director to bring disruptive ideas into impactful spaces.

This is a pivotal role that will shape the future of our agency and our clients' brands. We are looking for a strategic thinker who can translate advertising, comms & media innovation, cultural trends and digital/social behaviors into actionable insights and groundbreaking creative solutions.

Key Responsibilities:

  • Digital and Social Comms Expertise: Possess a deep understanding of the evolving social and digital comms and media landscape, including opportunities for brands in social media, Meta and Google platforms, TikTok, AI, gaming etc.
  • Connections Strategy Expertise: Develop connection/comms plans, ecosystems, briefs, and message matrices for creative teams grounded in an understanding of traditional and non-traditional media channels and behaviors.
  • Social & Content Strategy: Together with the social team develop social strategies and frameworks.
  • Brand Strategy Development: Lead the development of disruptive brand and campaign strategies to drive business growth and cultural impact.
  • Creative Partnership: Build strong relationships with creative teams, be their trusted advisor and partner to bring ideas into the most interesting spaces and places.
  • Cultural Insights: Stay ahead of cultural trends and consumer behaviors, identifying opportunities to create culturally relevant and impactful campaigns.
  • Client Partnerships: Build strong relationships with clients, acting as a trusted advisor and sparring partner.
  • Team Leadership: Mentor and inspire a small team of talented strategists and social media specialists, fostering a culture of innovation and excellence.
  • Thought Leadership: Contribute to industry discussions and publications, positioning TBWA as a leader in innovation and creativity.

You'll bring your expertise in digital and social comms knowledge, strategic thinking, cultural fluency, creative collaboration, presentation skills, problem-solving, client management, and more to TBWA Australia.