Paid Media Marketing Professional at AbeBooks
4 days ago
AbeBooks is seeking a Paid Media Marketing Specialist to support customer acquisition initiatives for our global marketplace. This role will execute and optimize paid media campaigns across various channels, including search, display, product listing/shopping ads (PLAs), and paid social. The ideal candidate will be an analytical digital marketer with strong attention to detail, solid communication skills, and demonstrated experience in campaign management.
Key Responsibilities:
- Develop and execute paid media campaigns to support customer acquisition initiatives.
- Support the affiliate marketing program by managing day-to-day relationships and identifying optimization opportunities.
- Implement international marketing campaigns following established playbooks and best practices to meet ROI targets.
- Run experiments and A/B tests to improve campaign performance.
- Work closely with the marketing team to implement strategies and support joint initiatives.
- Partner with cross-functional teams to execute marketing campaigns and provide optimization recommendations.
Requirements:
- 2+ years of professional non-internship marketing experience
- 1+ years of Salesforce, Tableau, Vidyard, and Excel experience
- 1+ years of designing, building, and launching successful email engagement programs, specifically lifecycle/nurture programs experience
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Strong analytical and problem-solving skills
- Excellent communication and teamwork skills
About Us:
AbeBooks is a leading online marketplace for new, used, rare, and out-of-print books, music, movies, and other collectible items.
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