Digital Marketing Director

2 days ago

Sydney, New South Wales, Australia Zone IT Solutions Full time
About the Role

We are seeking a talented Digital Marketing Executive to play a crucial role in implementing and managing our digital marketing strategies, optimizing our online presence, and driving brand awareness and engagement.

Key Responsibilities
  • Maintain and enhance the data layer to ensure accurate and consistent data collection.
  • Deploy new marketing and analytics tags to track website traffic and user behavior.
  • QA tag deployment to ensure all tags are firing correctly and capturing the desired data.
  • Create custom triggers within Google Tag Manager to capture specific user interactions, events, and data points that are essential to our tracking requirements.
  • Optimize the data layer and events to improve data quality and efficiency.
  • Lead the migration of client-side tags to server-side in Google Tag Manager for improved performance and security.
  • Modify the JavaScript and HTML code to enhance existing feature tracking.
  • Investigate and resolve QA discrepancy issues arising from new tag implementations.
About Us

Zone IT Solutions is an Australian-based recruitment company specializing in digital, ERP, and larger IT services. We offer flexible, efficient, and collaborative solutions to organizations requiring IT expertise.

We have delivery offices in Melbourne, Sydney, and India. Our agile, agnostic, and flexible solutions help source the IT expertise you need.

As an equal opportunity employer, our recruitment process focuses on essential skills and abilities. We welcome applicants from diverse backgrounds, including Aboriginal and Torres Strait Islander peoples, people from culturally and linguistically diverse (CALD) backgrounds, and people with disabilities.

The estimated salary for this role is around $80,000 - $110,000 per annum, depending on experience and qualifications.

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