Digital Engagement Specialist

7 days ago


Sydney, New South Wales, Australia beBeeMarketing Full time $90,000 - $120,000

Are you looking for a Digital Marketing Assistant role that will challenge your skills and passion for building brand engagement? We have an exciting opportunity for you to join our team as a Digital Marketing Assistant, leading and implementing digital marketing activities across Australia and New Zealand.

We're seeking someone who is enthusiastic about digital marketing and has experience working with loyalty programs to grow fan engagement. If you're a creative thinker with a keen sense for fit for platform, content development including customer acquisition and sales growth strategies, we'd love to hear from you.

In this role, you'll be responsible for managing and executing key projects related to retail operations and marketing. This includes launching and growing our new loyalty platform to drive increased frequency of visitation and increased spend in our retail stores.

As a Digital Marketing Assistant, you'll work collaboratively with internal stakeholders including retail operations, brand management teams and global marketing teams to deliver best in class digital marketing. You'll also work with external stakeholders including agency partners and franchisee partners to execute and improve digital marketing campaigns.

Key responsibilities include:

  • 'Always on' digital management and implementation
  • Creating content and implementing communication calendars across all owned digital channels to achieve key sales/brand targets
  • Championing digital best practice across owned digital channels, supporting franchisees with executional toolkits
  • Stepping up as the marketing lead for delivery on demand (Ubereats, Menulog..etc..), developing strategies to grow sales with cost effective investment
  • Driving measurability and continuous improvement of digital assets, defining KPIs to match campaign objective, optimizing in-flight campaigns to maximise ROI, analysing reporting and implementing recommended actions

Requirements:

  • 2+ years' background in a digital marketing role preferred
  • Experience working with loyalty platform customer acquisition and sales growth strategies preferred
  • Creative eye with a keen sense for fit for platform, content development including customer acquisition and sales growth strategies

What we offer:

  • Flexible/Hybrid working
  • Opportunity to travel internationally
  • Competitive salary
  • Development and progression opportunity into brand management


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