Data Analyst for Marketing Optimization

1 week ago


Melbourne, Victoria, Australia beBeeDataAnalyst Full time $180,000 - $220,000

Binance is a leading global blockchain ecosystem with the world's largest cryptocurrency exchange by trading volume and registered users.

We leverage digital assets and blockchain to build an inclusive financial ecosystem to advance freedom of money and improve financial access worldwide.

About the Role

You will be responsible for developing and optimising core algorithmic models in marketing scenarios, including user behaviour prediction, profiling, ROI estimation, and traffic allocation strategies.

  • Design and build precision marketing models such as CTR/CVR prediction, LTV forecasting, and channel attribution analysis, leveraging user profiles, real-time behavioural data, and business objectives.
  • Create data-driven strategies for user acquisition, retention, and repurchase, while continuously validating and improving performance through A/B testing, causal inference, and attribution analysis.
  • Collaborate closely with data, product, and operations teams to ensure algorithms are effectively deployed within Binance's marketing systems to drive measurable growth.
Key Skills

The ideal candidate will possess:

  • Proficiency in data analysis and machine learning techniques
  • Experience working with large datasets and complex algorithms
  • Strong understanding of marketing principles and metrics
  • Excellent communication and collaboration skills
What We Offer

A competitive compensation package, opportunities for professional growth and development, and a dynamic work environment that values innovation and teamwork.



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