Regional Marketing Manager

4 weeks ago


Melbourne, Victoria, Australia Lumen Full time

The Role

Liaison with regional sales and product leadership to develop and execute the Go-To-Market (GTM) strategy for the Australia and New Zealand (ANZ) region.

Main Responsibilities

  • Develop and own the regional marketing strategy and outcomes for the ANZ market.
  • Strategize and craft marketing campaigns to realize the GTM strategy while maintaining an optimal cost per lead ratio.
  • Identify prospective clients and build a strong sales pipeline for the sales managers using various marketing channels, including lead development, cold-calling, email communications, LinkedIn, referrals, and other direct marketing methods.
  • Find innovative ways to attract the attention of C-level executives.
  • Initiate appointments with sales teams and synchronize with the respective sales manager to determine meeting outcomes and follow up aggressively to close deals.
  • Manage regional budgets and expenses.
  • Track lead status on a daily, weekly, and monthly basis to monitor performance against the marketing plan.
  • Own regional events planning, execution, and outcomes.

What We Look For in a Candidate

  • 5+ years of enterprise B2B experience in regional marketing in ANZ.
  • Experience in the Telecom/Cybersecurity/Service provider segment is preferred.
  • Strong experience in running marketing campaigns.
  • Good writing and verbal communication skills.

Compensation



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