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Software Product Launch Manager

2 weeks ago

Sydney, New South Wales, Australia beBeeMarketing Full time $100,000 - $120,000
**Job Title:** Software Product Launch Manager

About the Role:

We are looking for a talented Product Launch Manager to join our team. In this role, you will be responsible for launching and driving go-to-market strategy and adoption for our critical products.

You will empower real estate agencies to grow and build relationships with Sales CRM and Property Management Software, win more listings with Digital Proposals, close deals faster with Digital Signing, and make decisions that scale with Business Insights.

You will shape messaging and positioning, launch new products, integrations, and bundles, and lead adoption campaigns that connect these products to customer value.

You will also equip our field teams with the enablement they need to drive platform-wide impact.

Key Responsibilities:
  • Develop differentiated positioning and compelling messaging for our residential software apps, rooted in customer needs and strategic insight
  • Lead go-to-market efforts to drive awareness, engagement, and adoption of our existing portfolio of residential software products
  • Work cross-functionally with Sales and Marketing teams to launch product-led GTM initiatives for new product releases, integrations, and key product bundles, ensuring compelling positioning and marketing strategies support these
  • Develop customer-facing content including website copy, solution pages, in-product messaging, enablement decks, and launch assets
  • Represent the voice of the customer and have a pulse on the product's key competitors, market differentiators, and how to articulate these to internal and external stakeholders best
  • Represent the voice of the customer by deeply understanding their journey, use cases, and pain points
  • Occasionally represent us at industry events and client engagements, showcasing our innovation and thought leadership
Requirements:
  • 2+ years in product marketing or a similar function, ideally in B2B SaaS or platform products
  • Proven experience launching products or features and driving meaningful customer adoption
  • Execution-driven with a strong 'can-do' attitude
  • Comfortable working closely with sales and responding to market feedback quickly
  • Ability to thrive in a cross-functional, fast-paced environment
  • Experience working on a portfolio of product or horizontal bundling experiences is a plus
Benefits:
  • Flexible working arrangements
  • 6x Flexi AnyDay (pro-rata): knock 2.5 hours off your day
  • Me Days: additional 3 days of annual leave for qualifying employees
  • Engaging, fun & inclusive culture