Paid Media and Earned Trade Marketing Specialist

13 hours ago

Sydney, New South Wales, Australia beBeestrategist Full time $100,000 - $120,000
Trade Marketing Manager Role

We are seeking a skilled Trade Marketing Manager to join our team. This role involves managing paid and earned media campaigns, building relationships with trade editorial teams, and delivering high-impact editorial placements.

About the Job
  • Develop and execute annual paid and earned media calendars aligned to client marketing priorities.
  • Identify opportunities to enhance visibility, commercial influence, and thought leadership across various channels.
  • Negotiate paid media placements and contracts with key digital and social trade publishers.
  • Brief creative agencies and manage production timelines for digital formats.
  • Deliver campaigns end-to-end, ensuring timely, branded, and budget-friendly execution.
  • Track performance and deliver post-campaign reporting using clear media KPIs (CTR, CPC, engagement, reach etc.).
Key Requirements
  • You'll have at least 5 years' experience in trade marketing, PR, media buying, or content marketing.
  • You're a natural collaborator, confident communicator, and strategic thinker who can balance creative instinct with commercial rigour.
  • You bring experience managing campaigns end-to-end, from negotiation to tracking performance.
  • Above all, you take initiative, thrive in complexity, and bring others along with you.
About Us

We are a leading media group that informs, advocates, and inspires Australians. Together, we strive for a better Australia.

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