Senior Integrated Marketing Specialist

3 days ago


Noosa North Shore, Queensland, Australia beBeeMarketing Part time $100,000 - $150,000
Integrated Marketing Lead

This strategic role focuses on developing and executing integrated marketing campaigns to drive pipeline growth, revenue expansion, and customer engagement.

The ideal candidate will have a strong understanding of regional markets, customer needs, and sales enablement strategies.

Key Responsibilities:
  • Design and implement account-based marketing plans, leveraging market research and customer insights to drive business outcomes.
  • Develop and execute cross-functional marketing campaigns across digital, social, events, OOH, video, collateral, website content, email nurture campaigns, PR, articles, blogs, podcasts, and other customer-facing materials.
  • Collaborate with the sales team to create awareness and demand generation programs that meet sales objectives and account targets.
  • Analyze market trends, identify opportunities for process improvements, and make strategic recommendations to enhance efficiency and effectiveness.
Requirements:
  • Bachelor's degree in Arts or Sciences (BA/BS)
  • A minimum of 8 years' progressive experience in a related field, preferably in marketing with a focus on direct, indirect, digital, field, event, and account-based marketing programs.
  • Management experience and OEM/Channel experience are preferred.
  • Excellent communication, analytical, and project management skills are essential.


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