Digital Marketing Automation Specialist

1 week ago

Docklands, Victoria, Australia Medibank Private Limited Full time

About the Role

We are seeking an experienced Marketing Automation Specialist to join our team at Medibank Private Limited. As a key member of our team, you will be responsible for managing the build and delivery of automations, journeys, and highly personalised communications in Salesforce Marketing Cloud (SFMC).

Key Responsibilities

  • End-to-end execution of personalised multi-channel campaigns from build using html and AMPScript, to testing and deployment.
  • Management of automated campaigns.
  • Acting as an internal SME and advocate for Marketing Automation and Salesforce Marketing Cloud capability.
  • Implementation of testing and optimisation strategies.
  • Troubleshooting issues with daily automations, data complexities, as well as those identified during campaign build and testing.
  • Ensuring accurate, timely execution of all campaigns with a high level of responsiveness to internal stakeholders.
  • Building strong relationships and foster cross collaboration across other relevant business units, functional areas and external vendors.

Requirements

  • Recent hands on experience working with Salesforce Marketing Cloud Journey Builder, Automation Studio and Content Builder as well as Salesforce Sales Cloud.
  • Genuine passion for customer experience and innovation.
  • Continuous learning mindset, and ability to conceptualise technical outcomes for business requirements and problems.
  • Experience in building emails, including those with dynamic content, HTML, SQL and AMPScript.
  • Creating automated journeys through Journey Builder, Automation studio and import processes, advocating for best practices.
  • Salesforce certifications and experience with sms, push notifications and social audiences highly regarded.

About Medibank

We understand that work means different things to everyone... We know happy, healthy people make great teams, and great teams put more heart into each customer and patient interaction. And that's why we're reinventing work.

Imagine a workplace where work didn't feel like work. A workplace where you could shape when and where you work to have more impact. Where flexible working isn't a buzzword, it's a reality.

For you, work should help you Live Better. It should bring you fulfillment and joy. And with Medibank, it could.

Inclusion and Accessibility

We encourage applications from everyone, including Aboriginal and Torres Strait Islander candidates, those with disabilities, and LGBTQIA+ individuals. For any adjustments or alternative formats during the recruitment process, please contact us at .

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