Experienced Marketing Professional

1 week ago

Sydney, New South Wales, Australia beBeeMarketing Full time $100,000 - $140,000

About the Role:

We are seeking a highly experienced Marketing Specialist to join our team.

Job Description:

  • Develop and execute a comprehensive marketing strategy aligned with business goals, leveraging experience with international B2B brands.
  • Become a thought leader by creating valuable content for target audiences.
  • Build and maintain a strong brand identity, ensuring consistency across all marketing platforms.
  • Drive lead generation through both digital and traditional marketing channels, targeting new clients while strengthening relationships with existing ones.
  • Create high-quality marketing materials such as website content, brochures, case studies, and presentations, ensuring effective communication of value.
  • Conduct market research to identify trends and opportunities, using insights to inform marketing approaches.
  • Collaborate with sales and product teams to align marketing efforts with sales strategies and new product launches.
  • Plan, implement, and monitor marketing campaigns across various channels, with a focus on measurable results.
  • Manage resources effectively to maximize return on investment.
  • Represent the company at key industry events, trade shows, and conferences to build relationships with potential clients and stakeholders.

Key Responsibilities:

The ideal candidate will have 8+ years of experience in B2B marketing, with a proven ability to build strong brands and generate leads. They will be able to develop and execute marketing strategies tailored to diverse industries and client needs.

Qualifications:

  • 8+ years of experience in B2B marketing.
  • Experience in sectors such as Printing, Exhibitions, Retail Displays, Promotional Products, Uniforms, Portable Displays, or Agencies.
  • Strong ability to develop and execute marketing strategies tailored to diverse industries and client needs.
  • Experience selling to senior decision-makers like marketing managers.
  • Excellent communication, leadership, and project management skills.
  • A strategic thinker with a focus on achieving measurable business results.

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