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Senior Campaign Strategist
3 weeks ago
Migrate complex marketing campaigns from existing platforms to a new Marketing Automation Platform, utilizing a cutting-edge data model.
Key Responsibilities:- Translate campaign requirements to the new platform effectively.
- Collaborate with stakeholders regarding campaign changes and updates.
- Develop and execute high-standard campaigns in the new platform.
- Conduct quality control checks and collaborate with colleagues as needed.
- Design and implement best-practice multi-channel workflows.
- Manage and maintain automated campaign processes.
- Set up performance tracking for all campaigns.
- Advise key stakeholders on measuring campaign objectives and outcomes.
- Ensure data integrity meets high standards.
- Develop and manage individual campaign run sheets.
- Design and execute campaigns compliant with Australian Privacy and Spam laws.
- Proven experience with enterprise-grade marketing automation platforms (e.g., Adobe Campaign, Salesforce Marketing Cloud).
- Strong SQL skills for data handling.
- Understanding of digital consent and privacy legislation.
Work with a forward-thinking organization offering a range of benefits and supporting your growth and well-being.
