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Digital Marketing Strategist for Growth

1 month ago

Sydney, New South Wales, Australia Assembly Full time

We are Assembly, a modern alternative agency that combines industry-leading data, talent, and tech to drive growth for top brands.

Our diverse global community of over 1,600 experts in more than 20 markets worldwide enables us to deliver impactful campaigns that engage and move consumers. We use our proprietary data solutions platform, STAGE, to surface powerful insights that transform into actionable brand opportunities.

As the APAC Media Agency of the Year in 2021, we pride ourselves on delivering measurable social and environmental impact work while staying at the cutting edge of new media, technology, and platforms.

We're seeking a dynamic Senior Digital Analyst to join our Sydney team as we expand our operations. This role will be instrumental in developing and executing campaigns across various platforms to drive qualified traffic and maximize ROI for our clients.

  • Campaign Management: Plan, execute, and optimize paid social and programmatic campaigns.
  • A/B Testing: Develop and implement A/B testing initiatives to enhance engagement, conversions, and overall campaign performance.
  • Audience Targeting: Utilize audience segmentation strategies to ensure precise targeting and effective messaging.
  • Ad Creative Development: Provide data-driven insights that help develop compelling ad creatives tailored to campaign objectives and target audiences.
  • Performance Analysis & Reporting: Analyze campaign metrics, generate reports, and derive actionable insights to optimize campaign effectiveness and efficiency.
  • Budget Management: Oversee campaign budgets and ensure adherence to allocated funds while maximizing campaign impact.
  • Media Activation: Coordinate the compilation of activation deliverables, including media plans and creative assets.
  • Planning & Forecasting: Support Senior Digital Managers in crafting strategic proposals and media plans for clients.
  • Adherence to Best Practices: Stay abreast of industry trends, media partners, and best practices across both paid social and programmatic.
  • Client Communication: Collaborate closely with Senior Digital Managers and clients to understand campaign objectives, provide regular updates, and address inquiries or concerns.
  • Channel Expertise and Advocacy: Develop case studies for both internal and external use, based on campaign results as appropriate.

This is a great opportunity for an experienced professional to take their career to the next level. With a competitive salary range of $120,000 - $180,000 per annum, you'll have the chance to grow your skills and expertise in a dynamic and supportive environment.

**Requirements:**

  • Proven 2-4 years of experience managing paid search, social, and programmatic campaigns, preferably within an agency environment.
  • Hands-on experience with paid search platforms such as Google Ads, Bing Ads, SA360, and others.
  • Hands-on experience with paid social platforms such as Meta, LinkedIn, TikTok, Snapchat, Pinterest, and Reddit.
  • Familiarity with programmatic ad networks, exchanges, and auction marketplaces in ANZ, plus different media buying models.
  • Hands-on experience with programmatic platforms such as Trade Desk, DV360, Teads, Criteo, and Taboola.
  • Proficiency in web analytics tools such as Adobe Analytics or similar.
  • Strong analytical skills with the ability to interpret data and derive actionable insights.
  • Proficient in Excel/Google Sheets, including pivot tables, IF formulas, VLOOKUP, and advanced functions.
  • Experience managing mid/large-scale accounts and budgets ($200k-$500k+).

**What We Offer:**

  • A competitive salary range of $120,000 - $180,000 per annum.
  • A hybrid work model with flexibility to balance work-life harmony.
  • Ongoing training and development opportunities to enhance your skills and expertise.
  • A collaborative and supportive team environment that encourages growth and innovation.